Project / Freelance / 2025 - 2026
Aira Labs
Aira Labs is a startup building a crowdsourced air-quality network. I supported the founders by establishing the company’s brand identity, creating media that brought their vision to life and contributed to successful funding. Beyond branding, I designed the MVP iOS app and advised on development strategy ahead of an early 2026 launch.
Branding
User Interface
Motion Graphics
Mobile App
The brand
The logo is designed to reflect the fluidity of air and nature. Aiming for a pure form, letters are broken down to their basics - such as the ‘A’ without a crossbar. This organic geometry evokes a protective atmosphere, guiding the curvature of the accompanying letters.
Created within a one-week deadline, the aim was to bridge tech and luxury with a soft yet reassured aesthetic, aligning with the vision of a wearable accessory. The resulting design strays from convention, helping differentiate from similarly named entities. The mark has since undergone minor tweaks to enhance the clarity of the ‘A’ shape.
The app
Project / Freelance / 2025 - 2026
Aira Labs
Aira Labs is a startup building a crowdsourced air-quality network. I supported the founders by establishing the company’s brand identity, creating media that brought their vision to life and contributed to successful funding. Beyond branding, I designed the MVP iOS app and advised on development strategy ahead of an early 2026 launch.
Branding
User Interface
Motion Graphics
Mobile App
The brand
The logo is designed to reflect the fluidity of air and nature. Aiming for a pure form, letters are broken down to their basics - such as the ‘A’ without a crossbar. This organic geometry evokes a protective atmosphere, guiding the curvature of the accompanying letters.
Created within a one-week deadline, the aim was to bridge tech and luxury with a soft yet reassured aesthetic, aligning with the vision of a wearable accessory. The resulting design strays from convention, helping differentiate from similarly named entities. The mark has since undergone minor tweaks to enhance the clarity of the ‘A’ shape.
The app
Project / Freelance / 2025 - 2026
Aira Labs
Aira Labs is a startup building a crowdsourced air-quality network. I supported the founders by establishing the company’s brand identity, creating media that brought their vision to life and contributed to successful funding. Beyond branding, I designed the MVP iOS app and advised on development strategy ahead of an early 2026 launch.
Branding
User Interface
Motion Graphics
Mobile App
The brand
The logo is designed to reflect the fluidity of air and nature. Aiming for a pure form, letters are broken down to their basics - such as the ‘A’ without a crossbar. This organic geometry evokes a protective atmosphere, guiding the curvature of the accompanying letters.
Created within a one-week deadline, the aim was to bridge tech and luxury with a soft yet reassured aesthetic, aligning with the vision of a wearable accessory. The resulting design strays from convention, helping differentiate from similarly named entities. The mark has since undergone minor tweaks to enhance the clarity of the ‘A’ shape.
The app