Dyson
As Lead Product Designer within New Product Innovation, I directed on-product and app experiences across the Audio, Beauty, Wearables, and Robotics categories - including the Dyson Supersonic Travel, Dyson OnTrac, and the MyDyson Apple Watch app. I bridged 'blue sky' concepts with technical constraints alongside embedded engineers, established new design documentation standards, managed four direct reports and presented work directly to Jake and James Dyson.
To respect active NDAs, research, design work, proprietary hardware and unreleased software cannot be fully displayed. Select imagery in this case study has been AI-generated to faithfully illustrate the design challenges and solutions involved.
A significant portion of my tenure focused on defining Dyson’s wearable ecosystem. I began by working on the creation of Dyson's first and core mobile design system, structuring critical controls, alerts, and notifications. This foundation naturally extended into leading the UI for the Dyson Apple Watch app.
Following its successful deployment, I led the UI design for a custom Android-based wearable OS. I drove the creation of a new design language with the strategic objective of tailoring the experience entirely to a circular form factor, focusing specifically on integrating Air Quality (AQ) data to make it highly relevant to the user's daily tasks. Bringing this to life required a dual-track approach: I validated concepts through a continuous prototyping feedback loop with live testers, while simultaneously collaborating in lockstep with engineering. This deep technical partnership ensured total synergy between hardware and software as we drove development and rigorously tested live software releases.
I led the UI design of the initial digital proposition for Dyson OnTrac, conceptualising features across wellness and entertainment. Once the project was greenlit, I oversaw the visual direction for supporting app features including the new EQ customisation, while collaborating on the integration and user-testing of on-product controls.
From 2024, I led on-product controls for future products - including the recently launched Supersonic Travel.
Partnering with Human Factors and Model Making, I defined and validated on-product controls, engineering bespoke prototypes to test exact actuation force, tactility, LED behaviours and usability.
Beyond the immediate product roadmap, I also led "blue sky" explorations into how emerging technologies like AI and XR will shape future interactions. This dual focus ensured that both our near-term hardware and long-term ecosystems remained firmly rooted in functional, user-centric design.
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